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TEAL contributes to sustainable business development in agriculture and helps identify business opportunities in nature-based industries. Our business developers have broad expertise in the marketing aspects of business development, and can assist your company in preparing and further developing your project or business idea.
ContactA TEAL project since October 2022.
With rising demands for environmentally friendly production, high electricity prices, and limited professional support, the need for stronger collaboration within the greenhouse industry has become increasingly clear. Through the innovation network, key challenges are addressed systematically - while bringing producers closer together.
The Story
Greenhouse producers are facing many of the same challenges: volatile energy prices, a growing need for sustainable solutions, limited capacity, and weak market power. At the same time, pressures related to food security and national self-sufficiency are increasing. The structure of the industry is also shifting - larger players continue to grow, while many smaller producers are disappearing from the market.With many growers nearing retirement, there is a pressing need to find new solutions together. Horticulture is a demanding profession, requiring knowledge across biology, technology, economics, and HR. Today, upper secondary school remains the highest formal education for many in the sector - highlighting the need for strengthened support and development.
Direction and Development
The network has worked actively to meet the industry’s need for better insight, professional support, and stronger connections across businesses. Together with the producers, several projects have been launched, along with workshops and company visits to identify challenges and share knowledge.A dedicated initiative “The Next Generation of Greenhouse Producers” - has been established to strengthen recruitment and inspire young talent. Joint development projects are also underway, including efforts to achieve climate-neutral greenhouse production, in collaboration with NIBIO, GPS, and NGF.
Business Developer: Tove Sivertsen
Photo: Sina Tjøtta
"Målbedrift" in TEAL since August 2023.
Fjellam from Ryfylke has been awarded Protected Geographical Indication, which is a recognition that testifies to high quality, strong traditions and deep connection to Ryfylke's mountain grazing lands.
The Story
Fjellam frå Ryfylke is rooted in long-standing traditions and strong collaboration among sheep farmers in the mountainous areas stretching from Røldal to Sirdal. With a shared focus on animal welfare, sustainability, and the region’s unique grazing conditions, the producers have created a product with a clear identity and consistently high quality.In 2024, their work was formally recognized through the PGI designation - a prestigious quality scheme that sets strict requirements for both origin and production methods.
Direction and Development
To strengthen visibility and unlock greater value, the producers have taken several strategic steps in recent years - with support from TEAL. This includes everything from developing strategies for full animal utilization and reaching new customer segments, to refreshing marketing materials and participating in trade fairs. Dialogue has also been established with key players such as Prima, Nortura, and A. Idsøe, and a more commercially focused approach to sales and marketing has been introduced. Looking ahead, the focus is on increased profitability for producers, a stronger market position, and further processing of the product.
Business Developer: Anders Hellegard
Photo: John McCaffery
Website: https://www.fjellam.no/
