Fladene Gard, located at Hegelstad in Bjerkreim, is a farm with deep roots and a history that stretches back several generations. The farm is currently run by Anne Pearl and Baard Gravdal, and they specialize in products made by Spælsauen, who graze freely in the beautiful Rambjørheia. The farm offers a diverse range of products such as cured sausages, stick meat, stick bog, fenal thigh and sheepskin, and recently they have launched two exciting cured sausages with new flavours. Photo: Kevin Molstad
Fladene Gard has recently introduced two new cured sausages. One is made with blueberries, which provide a fresh and slightly sweet flavor, while the other is seasoned with herbs for an extra savory experience. Both products are made with the same care and quality as the traditional products the farm is known for. These new varieties are an exciting addition to their already popular cured meats selection. The cured sausages made with meat from the farm are always limited edition, as they are made with the raw materials available at all times.
Focus on tradition — and a new target audience
Fladene Gard has always had a strong association with nature and traditional cooking. The animals on the farm are allowed to graze freely in the mountains for much of the year, and their products are made with love and respect for both the animals and nature. This respect for tradition is something that the farm is proud of and which they pass on through each product.
At the same time, Fladene Gard has managed to attract a younger audience, especially through her activity on TikTok. The farm has shared funny and interesting videos from life on the farm and from various markets, and has received good attention among youth. Although Fladene Gard is known for its traditions, they have struck a fine balance by engaging this new target audience on a modern platform. Fladene Gard is also present on Facebook and Instagram, where they share several updates and photos with their followers.
Holistic and recognizable expression
We are currently working on the development of new labels to create an even more holistic and recognizable expression on the products of Fladene Gard. As part of this process, last year they received a visit from photographer Kevin Molstad, who took great pictures of the produce and life on the farm. These images have helped highlight both the products and the farm's unique charm, and have helped give the brand a professional touch.
Where can the products be purchased?
Fladene Gard makes its products readily available through a self-service shop open all week, and through an order form on its website. In addition, Fladene Gard can be found at Farmers' Market and at various fairs and markets around the region. They are also present at Rekoring in Sandnes/Stavanger and Rekoring Dalane, which gives customers the opportunity to order products directly from the farm. In addition, they will also have a sale at Forum Jæren in Bryne on April 1st. This provides a unique opportunity to taste the freshest produce and get a taste of what Fladene Gard has to offer.
