Two innovative producers from Rogaland have joined forces to create an entirely new product. Waizli and OmCider are soon launching Waizli Aroma Apples - a refreshing energy drink made with Norwegian apples from Ryfylke. The result is a product that brings together natural ingredients, functional energy, and genuine local pride.
When two producers with different strengths and the same commitment to quality come together, new opportunities emerge. This is exactly what has happened in the collaboration between Waizli and OmCider and the development of Waizli Aroma Apples.
Waizli was founded on a clear idea: energy drinks should be a healthier and more sensible choice. The team wanted an alternative without caffeine, taurine, or sugar - a product suitable after a workout, in an active everyday life, or whenever you simply need a small boost. With this philosophy, Waizli has created a functional beverage concept that provides energy and recovery support through natural ingredients.
In the same way, OmCider has built its business on quality and craftsmanship, with apples from Hjelmeland as the foundation of everything they do. A large share of the apples is pressed into cider and several alcohol-free varieties, and each apple is hand-picked before being pressed at the cidery on the farm. Their thorough approach to the raw material is reflected in products that have received wide recognition and won awards both nationally and internationally.
The combination of Waizli’s focus on smarter, functional drinks and OmCider’s raw material expertise has led to the creation of Waizli Aroma Apples. For OmCider, this represents an opportunity to use their apple knowledge in a new context and demonstrate how Norwegian apples can create flavour and depth in entirely new product categories.
At the same time, the collaboration gives Waizli access to a raw ingredient that is local, sustainable, and rich in natural aroma. This is a meeting between two professional environments with deep roots in Rogaland, showing how local collaboration can open new doors.
The partnership is a strong example of how producers in Rogaland draw on each other’s strengths to create something unique. When expertise, raw material quality, and innovative thinking come together, products emerge that not only taste great but also contribute to value creation in the region.
Waizli Aroma Apples is now close to launch, and early tastings indicate that the product will appeal to a wide audience. The apples from Ryfylke give the new variant a natural and refreshing character that fits well into the growing range of innovative drinks developed in Rogaland. The product will be launched in week 51 and will initially be available in selected farm shops across Rogaland, including OmCider’s own farm shop. It is also possible to contact Waizli directly to place an order.
